About me


I’m an economics master student at Stockholm University in Sweden. I have a deep passion for economic research and economic analysis. In my spare time I read and write about how economics can be useful to understand and analyse human behaviour and society. The purpose of this website is mainly as a platform to share my texts.

I am particularly interested in areas that are traditionally considered unconventional from a perspective of economic analysis. For example how to design markets in pokemon GO, where the best seat in a roller coaster is and how to measure suspense and surprise in e-sport.

I also make weekly reviews on popular social science books on my Instagram account @econbooks. I’ve been doing this since oktober 2017 and have more than 1700 followers (as of may 2019).

Yours sincerely

John Edvin Rasmus Norell




Mail: Jernorell@gmail.com