About me


Welcome to my website!

My name is John Norell and I’m an economics master student at Stockholm University in Sweden. I have a deep passion for economic research and economic analysis. In my spare time I both read and write a great deal about how economics can be useful to understand and analyse human behaviour and society. The purpose of this website is partly to have a platform to share my texts.

I am particularly interested in areas that are traditionally considered unconventional from a perspective of economic analysis. For example how to design markets in poke min GO, where the best seat in a roller coaster is and how to measure suspense and surprise in e-sport.

I also make weekly reviews on popular social science books on my Instagram account @econbooks. I’ve been doing this since oktober 2017 and have more than 1300 followers (as of oktober 2018).

Yours sincerely

John Edvin Rasmus Norell



Mail: Jernorell@gmail.com